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Mr Ashok Kumar Bhaiya, owner, CMD of Aludecor Lamination Private Limited has an inspiring story of re-introducing Aluminium Composite Panels in India and reaching the pinnacle. Hailing from a hardcore business family, Ashok's professional journey started at the age of 20 as a trainee in his parental business of Raw Jute, one of the leading distributors of the material then. Taking his extraordinary performance and devotion into account Mr Bhaiya was handed over the business.
In 1995, Ashok started the business of imports and exports with ACP as one of the trading stuff. While his trip to China, he noticed the unparalleled usage of ACPs and studied about this promising material. In 2002, Ashok decided to explore the possibilities of this high-potential product in India. He travelled to various parts of the US and Europe to learn about the technology, production nitty-gritty and testing methods used in ACPs. Soon after he set up two state-of-the-art manufacturing units with advanced equipment and futuristic technology in Haridwar in 2006 and 2015 respectively. Aludecor is the only ACP manufacturer that has an in-house coating facility of timber and marble textures in India.
Mr Bhaiya's utmost dedication, intelligence, risk-taking ability and never-give-up attitude have made him one of the leading players in the Indian market. The Vice President of ACP Manufacturer’s Association of India believes in investing in people, process and technology to create capabilities for manufacturing well-researched, world-class and innovative products thereby providing an effective solution to the architectural fraternity. He said, “As we had a trading mentality, we initially looked for short-term goals. But, this mindset magically changed when Aludecor happened. Now, we only think of delivering extraordinary products with superior services. Our vision is to revolutionize ACP as a wonder product and make it a common household name across the globe!”